Playbook

Offer Design Playbook — Define, Price, and Test an MVP Offer

A guided, fillable playbook that helps you turn skills or knowledge into a clear minimum viable offer, set pricing, choose test channels, and run a focused 30-day experiment. Save a reusable plan you can iterate and reuse.

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Offer Design Playbook

Welcome

This guided playbook helps you convert a skill, service, or piece of knowledge into a clear, testable offer. Work through the sections to define the outcome you sell, profile the ideal customer, list the minimum components of the offer, set pricing options, and commit to a focused 30‑day test plan. Save responses to create a reusable plan you can iterate.

Hints: keep the minimum viable offer small, pick one clear success metric, and choose low-cost channels to test first.

Give this plan a short name (e.g., 'Landing Page MVP for Microcopy Service').
Describe the concrete result your customer will experience. Focus on outcomes, not features (2–3 sentences).
Describe the customer in plain terms: role, industry, problem context, and typical constraints. Be as specific as possible.
List up to three concrete problems or frustrations your offer addresses.
Name current workarounds, competitors, or DIY approaches your customers use now.
List the smallest set of deliverables or interactions that still deliver the outcome. Avoid extras.
What exactly will you deliver and in what timeframe? e.g., '1 call, 3 templates, 2 revisions, delivered in 7 days.'
Choose a pricing model that fits the offer and customer expectations.
Name a simple pricing option (e.g., 'Starter').
Enter the price in your primary currency (numbers only).
Optional second pricing tier or alternative offer.
Optional price for the second option.
Pick one measurable metric that will tell you if the offer is working.
Enter current value for the primary metric (0 if none).
A realistic target that will indicate success for this test.
Select low-cost channels to test first.
How much money will you spend on the 30‑day test? (0 for organic tests).
Describe the single highest-impact task you'll do in week 1 (e.g., 'Create landing page and lead magnet').
Day number within the 30-day plan (1–30).
Another concrete task (e.g., 'Reach out to 20 ideal prospects').
Day number within the 30-day plan (1–30).
Short plan for collecting qualitative feedback (calls, survey, interviews, net promoter).
Be specific: what exactly will make you say 'this offer works' after 30 days?
List the assumptions you're testing (e.g., customers will pay X, will accept Y delivery cadence) and key risks.
Actions you'll take to scale or formalize the offer (e.g., automate onboarding, build a pricing page).
How you'll learn from the test and iterate (e.g., change messaging, lower price, narrow niche).
Who will run this test and roughly how many hours per week will it take?
Any supporting links or notes (paste URLs or short references).
Choose yes when you have the minimum materials and can commit the time.
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