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Niche Interview Script & Rapid Analysis Template

A 20-minute interview script with a structured note-taking and tagging system plus a rapid synthesis section that turns interviews into prioritized, testable hypotheses and concrete next experiments. Save interview responses to build an aggregate validation dataset.

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Niche Interview Script & Rapid Analysis Template

Use this guided 20-minute interview to surface customer language, priorities, and willingness to pay. Capture exact quotes, tag pains and desired outcomes, and finish with the synthesis prompts to convert notes into testable hypotheses and an immediate next experiment.

How to use: Run the interview following the script prompts. Enter notes during or immediately after the call. Use the synthesis fields to prioritize problems and create a landing-page or pre-sell test. Save each interview; over several interviews you’ll be able to identify recurring language and highest-value problems.

Interview date & time

YYYY-MM-DD and time (local)

Interviewer name

Participant name or alias

Participant role / short description

e.g. 'independent consultant', 'home baker', 'freelance photographer'

Opening — context: Can you tell me a little about what you do and what brought you here today?

Capture responsibilities, frequency, scale. One-to-three sentences.

Pain probe — What's the hardest or most frustrating part of that work?

Record exact language if possible. Ask for examples.

Impact probe — How does that difficulty affect your day, results, or business?

Look for measurable effects (time lost, costs, lost revenue, stress).

Outcome probe — If this was solved, what would be different?

Ask what success looks like and how they'd measure it.

Current solution — What are you doing now to handle this?

Tools, hacks, services, people, workarounds, and estimated monthly/yearly spend.

Willingness to pay probe — Have you paid for a solution? Would you pay? How much?

Capture specific numbers and any hesitations.

Direct quotes — copy any memorable phrasing (use quotation marks)

Quotes are invaluable for landing pages and ad copy.

Tag pain categories (select all that apply)

Tag desired outcomes (select all that apply)

Willingness-to-pay (0 = not willing, 10 = definitely will pay)

Use the participant's answers to estimate their willingness to pay.

Approximate dollar amount participant would pay (estimate)

Enter numeric estimate or leave blank if unclear.

Has the participant purchased a solution for this before?

Evidence strength (how clear/strong was the signal?)

0 = very weak / speculative, 10 = very strong / explicit demand

Customer priority (how urgent is this for them?)

Synthesis — Write the top problem in the customer's words (one sentence)

Use language pulled from quotes if possible.

Key phrases & messaging — Words/phrases the customer used that could appear on a landing page

List short phrases or one-line headlines.

Hypothesis — Write a testable hypothesis (who, problem, proposed value, signal you'll measure)

Example: 'Freelance photographers (who) struggle with X (problem) and would pay $Y for Z (solution). We'll test with a landing page and measure email signups.'

Proposed offer (short) — What could you reasonably offer quickly to test this?

E.g., a $29 template, a $199 coaching session, a $500 pre-sell service.

Recommended next experiment

Estimated cost to run the recommended experiment (USD)

Rough order of magnitude.

Success metric for experiment (what counts as signal?)

E.g., 100 email signups, 10 paid pre-orders, 20 qualified leads.

Interviewer confidence in this hypothesis (0-10)

Notes & immediate next steps (who will do what and when)

Assign next steps: build landing page, write ad copy, schedule follow-ups, etc.

Internal tags (team use) — select any that apply

Additional notes / links (recordings, relevant URLs)

Paste links to recorded interviews or related resources.

You can explore this tool now. Sign in or create an account to save your responses and return to them later.

Make this tool part of your work

Save a personal copy, bring it to your team, or tailor the questions and workflow to fit what you are hungry to improve.

Member customization and team collaboration are coming soon.

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Niche Interview Script & Rapid Analysis Template

Niche Interview Script & Rapid Analysis Template

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