Planner

Local Marketing 90‑Day Campaign Planner

Interactive planner to design, budget, schedule, and measure a neighborhood-focused 90-day marketing program. Includes objectives, channel mix, budget allocation, creative brief, week-by-week activities, and a simple measurement dashboard you can save and reuse.

Interactive Tool

Local Marketing 90-Day Campaign Planner

Use this planner to design a focused 90-day local marketing campaign that drives trial and repeat visits without wasting budget. Fill in objectives, target audience, channels, budgets, timeline, creative needs, and measurement targets. Save your plan and use it to guide execution and retrospective analysis.

Give the campaign a short, clear name (e.g., 'Neighborhood Spring Promo - Breakfast Trial').
Choose the main outcome you want from this campaign.
Describe the local segments you want to reach (e.g., nearby office workers, families within 2 miles, college students, morning commuters). Include behavioral notes if helpful.
Describe the offer or reason to visit (discount, special menu, limited-time item, bundle, free sample). Keep it simple and measurable.
One-sentence marketing message you will repeat across channels.
Total cash allocated for the 90-day campaign (exclude internal labor costs if you track separately).
Pick the local and digital channels you will use. Try to limit to a few that reach your target audience effectively.
List channel and dollar amount (e.g., Paid social: $800; Flyers: $200). Totals should match the Total campaign budget. This freeform field is easy to edit in-place.
Your best estimate of the incremental cost to acquire a new visit or measurable action (e.g., loyalty signup, coupon redemption). Use a number you can adjust after the campaign.
Estimate how many visits, redemptions, or signups you expect during the 90 days from this campaign.
Estimate the additional revenue attributable to the campaign over 90 days (use conservative and optimistic scenarios in notes).
Select the metrics you'll monitor to judge success.
Select data sources you'll use to measure the campaign.
Sketch the major activity for each week. Example: 'Wk1: Launch social ads + email to past 60-day guests; Wk2: In-store signage + local flyer drop; Wk3: Mid-campaign offer tweak based on early results.'
Short name for the creative concept (e.g., 'Morning Rush Saver').
Audience, single message, offer details, tone, mandatory elements (logo, hours, T&Cs), primary CTA, and asset sizes needed.
Select common assets you will create.
List asset deadlines, ad launch dates, and the person responsible for each item.
Who will execute paid ads, social posts, in-store setup, tracking, and post-campaign analysis?
List top risks (e.g., ingredient shortages, low redemption) and immediate contingency steps.
Be specific: target % increase in covers, number of redemptions, ROI threshold, or retention uplift.
After the campaign ends, review: actual vs projected conversions; CPA; creative performance; channel ROI; lessons and next steps.
Capture key assumptions you're testing and what you'd like to learn from this campaign.
You can explore this tool now. Sign in or create an account to save your responses and return to them later.
Sign In to Save Create an Account
Make this tool part of your work

Save a personal copy, bring it to your team, or tailor the questions and workflow to fit what you are hungry to improve.

Member customization and team collaboration are coming soon.
Discuss Ask the Librarian

Discussion

Comments and conversation will live here.