Interactive Tool

Exploration Hypothesis Log

Capture the observation, the leading explanations, and a simple validation plan so promising patterns can be followed up and tracked.

Short name to identify this exploration
Summarize the interesting pattern you saw
Which metric(s) change with this pattern?
What could be causing this pattern?
What else could explain the pattern?
Shortly list charts, queries, or statistics that show the pattern
Describe a simple validation plan (holdout, experiment, time-split, external data)
How important is this to act on?
Who will coordinate validation?
Anything else to remember
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