Jobs‑to‑Be‑Done Mini‑Guide

Use JTBD language to frame offers around customer goals rather than product features.

Guide

Jobs‑To‑Be‑Done Mini‑Guide for Offers

A practical mini‑guide to use Jobs‑To‑Be‑Done language to frame offers around what customers are trying to accomplish, with templates, concrete examples, and small experiments you can run this week.

Guide
Read
Members: