Design of Experiments & A/B Toolkit

Practical recipes and guidance to design, power, run, analyze, and scale causal experiments and A/B tests for teams and organizations.

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Experiment & A/B Test Template (Design of Experiments)

A practical, reproducible experiment template that guides teams from clear hypothesis through pre-registered analysis, instrumentation, stopping rules, guardrails, rollout criteria and production handoff. Includes a filled example (illustrative) and a link to a power calculator.

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Design of Experiments One‑Pager (A/B & Causal Tests)

An interactive, saveable experiment-design template that captures hypothesis, primary/secondary metrics, power/sample notes, randomization, guardrails, analysis plan, decision rules, and reproducibility artifacts. Includes a brief worked example and internal readiness checklist.

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