Competitor & Market Mapping

A lightweight framework to map alternatives, pricing, positioning, and white‑space opportunities.

Tool

Competitor & Market Mapping Template

An interactive template to capture competitors, compare features and pricing, choose axes for a two‑axis positioning map, and identify clustered areas, whitespace opportunities, and defensible differentiation.

Tool
Explore
Members:
tool

Competitor & Market Mapping Canvas

A one‑page, practical canvas to map customer jobs‑to‑be‑done, direct and indirect competitors, pricing and features, voice/language, unmet needs, and a prioritized hypothesis zone you can use to design your first offer. Includes step‑by‑step instructions for quick solo completion and a short team workshop flow.

tool
Explore
Members: