Digital Marketing, Loyalty & Promotions

Guidance for social media, paid ads, loyalty programs and promotions that drive profitable repeat visits.

Template

Social media calendar & post brief (interactive planner)

A practical, ready-to-use 30-day social content guide plus a reusable interactive post-brief form. Helps restaurant teams plan, save, and iterate post briefs so followers become guests. Includes content buckets, sample copy, asset specs, KPIs, photography tips, paid-ad starter notes, and a fillable brief that stores each planned post for later review or export.

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Tool

Loyalty Program Design Worksheet

Interactive workbook to design a loyalty program aligned to margin goals and guest behavior, capture integration needs, model breakage and liability, and build a launch test that validates incremental visits and revenue.

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Calculator

Loyalty Program ROI & Break‑Even Calculator (Interactive)

Interactive scenario builder to capture the inputs you need to estimate whether a loyalty program makes financial sense. Enter your assumptions (visits, check, margin, program costs, and rewards) and save scenarios to compare outcomes. The form includes clear formulas and a worked example you can use to compute break-even and payback times.

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Playbook

Digital Loyalty Programs: Design & Implementation Playbook

Practical, step-by-step playbook to design loyalty tiers and reward mechanics, build low-friction enrollment flows, integrate loyalty with POS/CRM, measure incremental retention and revenue, run experiments, and avoid common expensive mistakes.

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Checklist

Loyalty Program Launch Checklist (practical launch steps)

An interactive, practical launch checklist and fillable plan to help operators design, guardrail, launch, and measure a local loyalty program that drives repeat visits without heavy discounting. Includes POS integration guidance, legal/privacy checks, staff training script fields, baseline metric capture, and a 30/60/90 review structure.

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