A step-by-step collection of lessons, templates, and activities that takes teams from asking good questions to making measurable, evidence-based decisions.
Measurement Plan: Checklist to keep metrics useful. Use this checklist to ensure your metrics are reliable, actionable, and tied to decisions. Define outcomes vs outputs. Write the outcome you care about (customer retention, uptime, throughput) and list supporting output measures. Choose 1–3 primary metrics. Primary...
Data Readiness & Bias Checklist. Before you rely on a dataset to guide a decision or an experiment, run this quick checklist. It’s meant to be practical and fast—use the items as pre-meeting checks or a short team review. Is the metric well-defined? Confirm the exact definition (numerator, denominator, time window)...
Quick-start: Deliver a meaningful decision in two weeks. Follow these steps to produce a measurable decision or actionable insight within 14 days. Day 0 — Pick one decision. Write a one-sentence decision question and assign an owner (use the Decision Brief). Day 1 — Pick 1 metric & capture baseline. Use the...